You can add an interactive 360° photo as an item that the players can view. These can contain hotspots linking to other items or even to other 360° photos

UPDATE Since this video was produced there's been a change to how you set a code up to add an item to the inventory. In the video you can see me adding the item to the "show items" field in the code settings. To do the same thing now you must select "Show inventory item" from the Action field and then select the item you wish to show. You can of course also show the item in response to clicking on a hotspot or any other place actions are allowed.

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